1 – Identify Trends and Define Your Marketing Concept<\/h2>\n\n\n\n
When you decide the type of product you want to create, it\u2019s time to deep-dive into the beauty industry. You want to have your finger on the pulse by identifying what\u2019s trending within that product category. For example, hyaluronic acid is one of the most sought-after ingredients after going viral on social media.<\/p>\n\n\n\n
Identifying market trends can help you determine characteristics for your product, including its texture, fragrance, and active ingredients. These trends will feed into your marketing concept, including your plans for distribution. Doing this research early on will help to streamline your cosmetics manufacturing.<\/p>\n\n\n\n The most important part of creating a cosmetic product is nailing the formulation. We define together your ideal formula according to your specific requirements. When we agree on the formula, samples will be created in our lab. You\u2019ll usually go through several submissions and make tweaks to optimise the formula until it delivers the results you want. When you land on the perfect product formulation, it\u2019s time to validate your chosen formula to start the manufacturing process.<\/p>\n\n\n\n Packaging can make or break a cosmetic product. You want your product to jump out on the shelf and instantly attract your target demographic. The packaging should reflect your brand\u2019s ethos and aesthetic.<\/p>\n\n\n\n Just like your formulation, you\u2019ll usually go through a few packaging samples until you land on the perfect one. When you find the style that speaks to your brand, it\u2019s time to validate your packaging and get it into production.<\/p>\n\n\n\n If you choose our option full service<\/a>, our team will guide you in choosing your packaging and sourcing it.<\/p>\n\n\n\n Before a beauty product can hit the shelves, it must go through a series of testing to ensure that it meets government regulations. Your formula will undergo mandatory testing and have a safety assessment carried out.<\/p>\n\n\n\n At the end of testing, a product information file (PIF) is made that contains all the essential information about your product, including its safety report, testing data, and any evidence of claimed effects.<\/p>\n\n\n\n When your formula passes through testing, it\u2019s time to start manufacturing the formula into your finished product. We’ll order the raw materials needed for your formula before production begins. Your product will be meticulously filled into its packaging and loaded into pallets for its delivery.<\/p>\n\n\n\n By now, you\u2019ll be waiting for your exciting new cosmetic product to arrive at your home or office. When you get your hands on your new product, it\u2019s time to start implementing your marketing and communication strategies to begin selling your product.<\/p>\n\n\n\n Once your product starts selling, it\u2019s time to start the process all over again to create your next best-selling product with Naturalps<\/a>. Discover more details about the steps here<\/a>.<\/p>\n\n\n\n Launching a cosmetic product can feel like climbing Mount Everest. If you\u2019ve always dreamt of creating a serum or a full skincare collection, it\u2019s easy to think that cosmetics manufacturing is only possible for mainstream brands. That\u2019s where private label manufacturing comes in. This form of cosmetics manufacturing opens up the beauty industry to start-ups […]<\/p>\n","protected":false},"author":1,"featured_media":1711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/posts\/1709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/comments?post=1709"}],"version-history":[{"count":4,"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/posts\/1709\/revisions"}],"predecessor-version":[{"id":1890,"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/posts\/1709\/revisions\/1890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/media\/1711"}],"wp:attachment":[{"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/categories?post=1709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.naturalps.ch\/en\/wp-json\/wp\/v2\/tags?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.naturalps.ch\/wp-content\/uploads\/2022\/05\/formulation_cosmetics_naturalps-1024x754.jpg\")
<\/figure>\n\n\n\n2 – Formulation<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.naturalps.ch\/wp-content\/uploads\/2022\/05\/AdobeStock_265408674-1024x683.jpeg\")
<\/figure>\n\n\n\n3 – Packaging<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.naturalps.ch\/wp-content\/uploads\/2022\/05\/packaging_cosmetics_naturalps-1024x746.jpg\")
<\/figure>\n\n\n\n4 – Testing & Regulations<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.naturalps.ch\/wp-content\/uploads\/2022\/05\/AdobeStock_129805380-682x1024.jpeg\")
<\/figure>\n\n\n\n5 – Production<\/h2>\n\n\n\n
![\"Naturalps](\"https:\/\/www.naturalps.ch\/wp-content\/uploads\/2022\/03\/NaturalpsProduction-1024x683.jpg\")
<\/figure><\/div>\n\n\n\n6 – Product Delivery<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.naturalps.ch\/wp-content\/uploads\/2022\/05\/AdobeStock_435533566-1024x564.jpeg\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"